When and where is Arabian Travel Market 2027?

Arabian Travel Market (ATM) is the Middle East's flagship travel and tourism trade show, organised by RX Global at the Dubai World Trade Centre (DWTC), drawing more than 55,000 attendees and 2,800-plus exhibitors from over 160 countries. The 2026 edition was rescheduled to September at DWTC; because ATM has historically run in late April or early May, we recommend confirming the exact 2027 dates with the organiser. It spans leisure, luxury, business events and corporate travel, with features including ATM Travel Tech and IBTM@ATM. As a Dubai-based builder working at DWTC as our home venue, SOL Dubai handles your ATM stand start to finish.

How do you make a destination stand out at ATM?

ATM has one of the region's largest, most competitive floors, so a travel stand has to evoke a place strongly to be noticed. We design for atmosphere as much as information: large-format printed and back-lit destination imagery, LED and video walls to bring locations and experiences to life, and feature elements — archways, textures, themed sets — that capture a destination's character. The goal is to give buyers and agents a first taste of the place that makes them stop and talk. We pair that immersive frontage with comfortable meeting and hospitality space for the back-to-back B2B conversations ATM runs on. We plan the balance of experience and meeting capacity with you at the design stage.

Can you build a reusable stand we refresh each year?

Yes, and for an annual exhibitor at ATM it often makes sense. We can build a stand around reusable structural and modular elements — frames, counters, lightbox housings — that you keep year to year, refreshing the destination imagery, graphics and AV content for each edition. This reduces cost over multiple years while letting your stand evolve. Because we store, maintain and rebuild in-house at our Dubai workshop, near DWTC, managing a reusable stand across editions is straightforward. We will advise on which elements are worth making reusable versus refreshing, based on how your branding and campaigns change between years.

How much does an Arabian Travel Market stand cost?

Custom Arabian Travel Market stand design and build with SOL Dubai starts from AED 1,650 per square metre. Because travel stands are experience-led, the level of AV, video and immersive feature work is a major driver of the final figure, along with the size of your space, the amount of meeting and hospitality area, and branding. A compact operator stand sits near the entry rate, while a large national tourism-board pavilion with immersive destination experiences and extensive hospitality costs more. We provide a fixed, fully itemised quotation once we understand your destination or brand and objectives, and because we design, build and install ourselves, the figure you approve is the figure you pay.

How tall can my Arabian Travel Market 2027 stand be, and do I need structural approval?

Standard custom builds work to around 4m. Taller builds and complex structures — double-deckers, long spans, or stands where the travel distance to an exit exceeds 10m — need structural-engineer clearance through DWTC’s Organiser+ portal before your Permit to Build is released. We prepare and submit the full package in-house.

Who handles the Dubai World Trade Centre (DWTC) permits and approvals?

We do, start to finish. Every stand at DWTC needs a Stand Permit to Build, and complex or double-deck stands need structural calculations cleared by the DWTC engineer first. We prepare the drawings, submit on Organiser+ and manage the approval so you don’t deal with the venue’s technical desk.

Can I get power and 24-hour supply for my stand?

All mains power at DWTC is supplied by the venue’s official Electrical Contractor and ordered in advance — you can’t self-wire mains. We design the scheme and order it, including 24-hour supply for fridges, screens or demos.

Can I hang a banner or lighting rig above my stand?

Yes, but suspended rigging is subject to venue approval and load limits and must be ordered ahead of tenancy. We design within the limits and file the rigging order on time so it’s approved without a last-minute surcharge.

How much does a Arabian Travel Market 2027 stand cost?

A full-service Arabian Travel Market 2027 stand starts from AED 950/sqm for a modular build, AED 1,650/sqm for a bespoke custom stand, and AED 2,400/sqm and up for large or double-decker builds. Every quote is fixed and all-inclusive with a free 3D concept.

When is Arabian Travel Market 2027 and how early should I book?

Arabian Travel Market 2027 returns in 2027 (exact dates to be confirmed). Because the best stand positions and production slots go early, we recommend starting 8–14 weeks ahead — earlier for a large or double-decker build.

What’s included in a full-service Arabian Travel Market 2027 stand?

Everything to get you show-ready on one quote: custom 3D design, in-house fabrication and pre-build approval, full graphics, delivery to Dubai World Trade Centre (DWTC), install and dismantle, the DWTC Permit to Build and H&S paperwork, electrical and rigging ordered on your behalf, and a dedicated project manager.

Do you build double-decker stands at Dubai World Trade Centre (DWTC)?

Yes — double-deckers are a specialism. A two-storey stand roughly adds 1.5 times your usable space with an upstairs lounge or meeting floor, and needs certified structural calculations, a displayed maximum-occupancy figure and code-compliant staircases (a Double-Deck H&S form and DWTC structural sign-off). We engineer, certify and build it in-house.

Do you provide on-site support during Arabian Travel Market 2027?

Yes. Our team is on call across all show days for anything from a graphic touch-up to an electrical or AV fix, and larger stands get a dedicated on-site project lead.

What happens to the stand after Arabian Travel Market 2027?

We dismantle and clear the space, and can store reusable elements for your next edition and refresh the graphics — so you’re not paying to rebuild from scratch each year.

Exhibition Stand for Arabian Travel Market Dubai

Arabian Travel Market 2027 at a glance

Arabian Travel Market (ATM) is the Middle East's flagship travel and tourism trade show, organised by RX Global at the Dubai World Trade Centre (DWTC). It is a giant: recent editions have drawn more than 55,000 attendees and 2,800-plus exhibitors from over 160 countries. The 2026 edition was rescheduled to September at DWTC; ATM has historically run in late April or early May, so the exact 2027 dates should be confirmed with the organiser.

ATM is where the global travel industry does business — national tourism boards and destination marketing organisations, hotel groups, airlines, travel-tech firms and tour operators, alongside features such as ATM Travel Tech and IBTM@ATM. It spans leisure, luxury, business events and corporate travel, making it one of the most competitive show floors in the region.

On a floor this size, a stand has to evoke a destination and command attention, while hosting serious B2B deal-making. As a Dubai-based exhibition stand builder, SOL Dubai builds at DWTC as our home venue, designing ATM stands that bring a destination to life with full in-house control of design, fabrication and installation.

What an Arabian Travel Market stand has to do

A travel stand sells an experience, so it has to evoke one. For a destination, tourism board or hotel brand, the stand is a first taste of the place — its imagery, atmosphere and feel — and on ATM's vast, competitive floor a flat, generic booth disappears. Immersive visuals, large-format imagery and video, and an inviting atmosphere do real work in capturing the buyers and agents passing by.

At the same time, ATM is intensely B2B. Tour operators, agents and partners come to negotiate, often in back-to-back meetings, so meeting and hospitality capacity is central. The strongest ATM stands combine an evocative, destination-rich frontage with comfortable meeting and hospitality space. We design for both the inspiration and the deal.

Our Arabian Travel Market stand build process

Every Dubai project runs through our disciplined eight-stage process, handled start to finish in-house:

Discovery and brief — we map your destination or brand story, AV and imagery needs, meeting and hospitality requirements and budget, and confirm hall, stand number and dimensions at DWTC.
Concept and 3D design — photorealistic visuals and a floor plan balancing an immersive, destination-rich frontage with meeting and hospitality space.
Costing and approval — a fixed, fully itemised quotation covering structure, AV and logistics.
Venue approvals and technical drawings — structural and electrical submissions prepared for DWTC approval.
Fabrication — structure, feature displays, hospitality and branding built and quality-checked in our own workshop.
Pre-build and QA — trial assembly, graphics and AV integration and testing before show build-up.
On-site installation — supervised build at DWTC during official build-up, handed over show-ready.
Show-day support and dismantling — standby team on call, then clean dismantling and clearance.

Materials and construction

Travel and tourism stands are about atmosphere and imagery. We build with timber-framed custom walls for seamless, large-format printed and back-lit destination imagery; tension-fabric (SEG) lightboxes and LED and video walls that bring a place to life; and feature elements — archways, textures, themed sets — that evoke the destination's character.

Hospitality and meeting areas get comfortable, well-finished seating with the right atmosphere for relationship-led conversations, plus refreshment counters. Raised platform flooring conceals services and AV cabling, and warm, atmospheric lighting completes the inviting feel that wins attention on a crowded ATM floor. Where you exhibit annually, we can build reusable elements that refresh year to year.

Travel and tourism stand requirements

Travel exhibitors carry distinctive needs: immersive, evocative branding and large-format destination imagery; AV and video to showcase places and experiences; substantial meeting and hospitality space for the back-to-back B2B conversations ATM runs on; and an inviting atmosphere that stands out on a vast floor. Many also return annually and value reusable, refreshable builds.

We design for all of it — immersive destination branding, integrated AV, comfortable meeting and hospitality areas — balancing inspiration with the deal-making capacity ATM is built around. As a Dubai builder working at DWTC as our home venue, we handle the approvals, fabrication and installation in-house, keeping a large, complex travel stand under one accountable team.

Stand options and pricing

We build every Arabian Travel Market format. Compact stands give smaller tourism brands and operators an evocative frontage and a meeting point. Custom single-storey stands give destinations, boards and hotel brands a bespoke, immersive layout with feature imagery, AV and meeting and hospitality areas. Larger pavilion and double-decker stands suit national tourism boards and major operators wanting extensive destination experiences and an upstairs hospitality floor.

Custom Arabian Travel Market stand design and build starts from AED 1,650 per square metre, with the final figure shaped by the level of AV and immersive feature work, the size of your space, meeting and hospitality areas, and branding. Every quotation is fixed and itemised, and full-service delivery gives you one accountable team handling design, build and DWTC logistics from concept through dismantling.

Why tourism brands choose SOL Dubai

We are a Dubai-based exhibition stand builder working at DWTC as our home venue, handling ATM stands start to finish — design, fabrication, the venue approval process and on-site installation. Large, experience-led travel stands that have to evoke a destination while hosting serious B2B meetings are exactly the kind of work our in-house team is set up for.

Clients get in-house build quality, a single accountable team, and a price that holds from quotation to final invoice. For destinations, tourism boards, hotels and operators on one of the region's most competitive floors, our local presence and full-service control keep an experience-led build predictable and on budget, year after year.