How much does an ISM Middle East stand cost?

Custom ISM Middle East stand design and build with SOL Dubai starts from AED 1,650 per square metre. The final price depends on the size of your space, whether you choose single-storey or double-decker, how much chilled or frozen display and refrigeration you need, and your AV and branding. A compact upgraded shell scheme costs far less than a large custom build with cold display and a private meeting room. We provide a fixed, fully itemised quotation after understanding your products and objectives. Because we design and build in-house, the figure you approve is the figure you pay, with no hidden subcontractor mark-ups added during the project.

Can you handle chilled and frozen display for chocolate and ice cream?

Yes, and at a sweets show it is often essential. Chocolate, ice cream and other temperature-sensitive product need reliable, correctly rated refrigeration, and we design it in from the start rather than bolting it on at the end. That means integrated display fridges and cold counters with proper power and ventilation, food-safe sampling surfaces, and a discreet back-of-house store for stock and packaging. We prepare any refrigeration-related approvals DWTC requires, and test all electrics during pre-build in our workshop. The result is a stand that keeps product in perfect condition and looking appetising across all three show days.

Does ISM Middle East run with Private Label Middle East?

Yes. ISM Middle East and Private Label Middle East run concurrently at the Dubai World Trade Centre — the 2026 editions of both take place 15 to 17 September — which widens the sourcing audience walking the halls. For exhibitors, that co-location is an opportunity: the same trip can reach both branded-confectionery buyers and private-label and contract-manufacturing buyers. If you are exhibiting at both, or want your stand positioned to capture visitors crossing between them, we can advise on design and placement to make the most of the combined footfall. SOL Dubai builds for both shows and understands how the two audiences move through the venue.

How tall can my ISM Middle East 2027 stand be, and do I need structural approval?

Standard custom builds work to around 4m. Taller builds and complex structures — double-deckers, long spans, or stands where the travel distance to an exit exceeds 10m — need structural-engineer clearance through DWTC’s Organiser+ portal before your Permit to Build is released. We prepare and submit the full package in-house.

Who handles the Dubai World Trade Centre permits and approvals?

We do, start to finish. Every stand at DWTC needs a Stand Permit to Build, and complex or double-deck stands need structural calculations cleared by the DWTC engineer first. We prepare the drawings, submit on Organiser+ and manage the approval so you don’t deal with the venue’s technical desk.

Can I get power and 24-hour supply for my stand?

All mains power at DWTC is supplied by the venue’s official Electrical Contractor and ordered in advance — you can’t self-wire mains. We design the scheme and order it, including 24-hour supply for fridges, screens or demos.

Can I hang a banner or lighting rig above my stand?

Yes, but suspended rigging is subject to venue approval and load limits and must be ordered ahead of tenancy. We design within the limits and file the rigging order on time so it’s approved without a last-minute surcharge.

How much does a ISM Middle East 2027 stand cost?

A full-service ISM Middle East 2027 stand starts from AED 950/sqm for a modular build, AED 1,650/sqm for a bespoke custom stand, and AED 2,400/sqm and up for large or double-decker builds. Every quote is fixed and all-inclusive with a free 3D concept.

When is ISM Middle East 2027 and how early should I book?

ISM Middle East 2027 returns in 2027 (exact dates to be confirmed). Because the best stand positions and production slots go early, we recommend starting 8–14 weeks ahead — earlier for a large or double-decker build.

What’s included in a full-service ISM Middle East 2027 stand?

Everything to get you show-ready on one quote: custom 3D design, in-house fabrication and pre-build approval, full graphics, delivery to Dubai World Trade Centre, install and dismantle, the DWTC Permit to Build and H&S paperwork, electrical and rigging ordered on your behalf, and a dedicated project manager.

Do you build double-decker stands at Dubai World Trade Centre?

Yes — double-deckers are a specialism. A two-storey stand roughly adds 1.5 times your usable space with an upstairs lounge or meeting floor, and needs certified structural calculations, a displayed maximum-occupancy figure and code-compliant staircases (a Double-Deck H&S form and DWTC structural sign-off). We engineer, certify and build it in-house.

Do you provide on-site support during ISM Middle East 2027?

Yes. Our team is on call across all show days for anything from a graphic touch-up to an electrical or AV fix, and larger stands get a dedicated on-site project lead.

What happens to the stand after ISM Middle East 2027?

We dismantle and clear the space, and can store reusable elements for your next edition and refresh the graphics — so you’re not paying to rebuild from scratch each year.

ISM Middle East Dubai | Booth Builder Services

ISM Middle East 2027 at a glance

ISM Middle East — formerly Yummex Middle East — is the region's leading trade fair for the sweets and snacks industry, organised by Koelnmesse in cooperation with the Dubai World Trade Centre. The 2026 edition runs 15–17 September at DWTC, and ISM Middle East 2027 is expected to follow the same September cadence, with exact dates confirmed by the organiser closer to the event. It runs alongside Private Label Middle East at the same venue, widening the sourcing audience.

The show covers chocolate, confectionery, desserts, snacks, ice cream, fine bakery, and dates and date-palm products, drawing manufacturers, distributors and buyers from across the MENA and APMEA regions — from importers and distributors to HORECA, hoteliers and retail buyers looking for the next product to list.

Food shows reward stands that turn floor space into a tasting and sourcing environment. SOL Dubai designs and builds ISM stands at DWTC with sampling counters, chilled display and meeting space that keep a confectionery brand selling for all three days.

What an ISM stand has to do

ISM is a sourcing show. Buyers walk the halls with listing decisions to make and shortlists to build, and they decide partly on what they can taste. A stand that hides its hero products, its tasting moment or its meeting space loses buyers in the seconds it takes them to pass by.

The brands that win at ISM treat the stand as a working sales tool: a clear category signal, an unmissable sampling counter, attractive product display, and a comfortable space where distributors can sit down and talk volumes, margins and listings. Everything we design starts from how a buyer moves through your space and where the conversation actually closes.

Our ISM Middle East stand build process

Every ISM project runs through our disciplined eight-stage process so nothing is left to chance before doors open:

Discovery and brief — we map your products, sampling and any chilled or frozen display needs, meeting requirements and budget, and confirm your hall, stand number and dimensions at DWTC.
Concept and 3D design — photorealistic visuals and a floor plan showing sampling flow, product display and meeting areas.
Costing and approval — a fixed, fully itemised quotation with no hidden extras.
Venue approvals and technical drawings — structural, electrical and (where relevant) refrigeration submissions prepared for DWTC approval.
Fabrication in our Dubai workshop — joinery, sampling counters, lightboxes and branding built and quality-checked in-house.
Pre-build and QA — trial assembly, graphics fitting and full electrical testing before shipping.
On-site installation — supervised build during official build-up, handed over show-ready.
Show-day support and dismantling — standby team on call, then clean dismantling and clearance.

Materials and construction

Confectionery stands take heavy handling, constant cleaning and heat from lighting, so we build accordingly. Structures use timber-framed custom walls for a seamless branded finish; surfaces are wipe-clean laminates and solid-surface counters that meet hygiene expectations; and branding is delivered through back-lit tension-fabric (SEG) lightboxes, direct-print panels and illuminated 3D logos that stay crisp under hall lighting.

Where chocolate, ice cream or chilled product is on show, we integrate display fridges and cold counters with the right power and ventilation designed in from the start. Raised platform flooring conceals cabling, and we finish in vinyl or sealed timber that wipes clean between tasting sessions.

Confectionery and snacks stand requirements

Sweets and snacks exhibitors carry specific needs: sampling means food-safe surfaces, hygiene and waste management; chocolate and ice cream need reliable, correctly rated refrigeration; and stock, testers and packaging have to stay out of sight. Attractive, appetising product display is central — buyers eat with their eyes first.

We design all of this in from day one: a discreet back-of-house store and prep area, dedicated circuits for fridges and display, food-safe sampling counters, and a front-of-house that stays clean and appetising throughout. Getting these details right is the difference between a stand that runs smoothly for three days and one that improvises from the second morning.

Stand options and pricing

We build every ISM format. Upgraded shell-scheme packages suit smaller or first-time exhibitors who want branding, lighting and a sampling counter. Custom single-storey stands — the most popular ISM format — give you a bespoke layout with tasting counters, product display and meeting areas. Double-decker stands let major confectionery brands and pavilions add an upstairs hospitality or meeting floor above the trading floor.

Custom ISM stand design and build starts from AED 1,650 per square metre, with the final figure shaped by size, structure, the level of refrigeration and joinery, AV and branding. Every quotation is fixed and itemised, and full-service delivery gives you one accountable team from concept through dismantling.

Why confectionery brands choose SOL Dubai for ISM

We are a Dubai exhibition stand builder with our own design studio and UAE workshop, building food and beverage stands at DWTC through every major edition. We know the halls, the venue approval process and the realities of a food-show build-up — the access windows, the chilled-equipment logistics and the inspections.

Clients get in-house build quality, a single accountable team and a price that holds from quotation to final invoice. For sweets, snacks and confectionery brands targeting MENA buyers at the region's leading sweets fair, our local presence and full-service control keep a tasting-led stand on schedule and on budget.