How do you make a destination or tourism stand stand out?

A travel stand has to evoke a place, so we design for atmosphere as much as information. We use large-format printed and back-lit destination imagery, LED and video walls to bring locations and experiences to life, and feature elements — archways, textures, themed sets — that capture a destination's character. The goal is to give buyers and agents a first taste of the place that makes them want to linger and talk. We pair that immersive frontage with comfortable meeting and hospitality space, because STM is ultimately a B2B deal-making event. We plan the balance of experience and meeting capacity with you at the design stage, with bilingual Arabic and English branding integrated throughout.

Do you build exhibition stands in Riyadh and across Saudi Arabia?

Yes. While we are a Dubai-based exhibition stand builder, we design and build across Saudi Arabia, including at RICEC in Riyadh. We handle the full project start to finish — concept and 3D design, fabrication, RICEC approval submissions, cross-border logistics into the Kingdom, on-site installation and dismantling — as one accountable team. For a tourism brand or destination exhibiting at the Saudi Travel Market, that removes the risk and cost of finding and coordinating an unknown local contractor. We understand that Saudi venues, logistics and bilingual Arabic-English branding expectations differ from a Dubai build, and we manage all of it so your Riyadh stand runs as smoothly as one at home.

How much does a Saudi Travel Market stand cost?

Custom Saudi Travel Market stand design and build with SOL Dubai starts from AED 1,650 per square metre. Because travel stands are experience-led, the level of AV, video and immersive feature work is a major driver of the final figure, along with the size of your space, the amount of meeting and hospitality area, cross-border logistics into Riyadh and bilingual branding. A compact operator stand sits near the entry rate, while a large national tourism-board pavilion with immersive destination experiences and extensive hospitality costs more. We provide a fixed, fully itemised quotation once we understand your destination or brand and objectives, with cross-border costs built in transparently.

How tall can my Saudi Travel Market 2027 stand be, and do I need structural approval?

Standard custom builds work to around 4m. Taller builds, double-deckers and mezzanines need structural calculations approved by the venue and Saudi Civil Defense before build. We prepare and submit the structural package in-house.

Who handles the Riyadh International Convention & Exhibition Center (RICEC), Riyadh permits and approvals?

We do, start to finish — the venue’s technical approval and Saudi Civil Defense sign-off, plus the customs paperwork for a Dubai-fabricated stand. You don’t deal with the venue or customs desks yourself.

Can I get power and 24-hour supply for my stand?

Mains power is supplied through the venue’s appointed electrical contractor and ordered ahead. We design the lighting and power scheme and order it for you, including 24-hour supply where your stand needs it.

Can I hang a banner or lighting rig above my stand?

Yes, but suspended rigging is subject to venue approval and load limits and must be ordered ahead of tenancy. We design within the limits and file the rigging order on time so it’s approved without a last-minute surcharge.

How much does a Saudi Travel Market 2027 stand cost?

A full-service Saudi Travel Market 2027 stand starts from AED 950/sqm for a modular build, AED 1,650/sqm for a bespoke custom stand, and AED 2,400/sqm and up for large or double-decker builds. Every quote is fixed and all-inclusive with a free 3D concept. Freight and customs into the Kingdom are itemised separately.

When is Saudi Travel Market 2027 and how early should I book?

Saudi Travel Market 2027 returns in 2027 (exact dates to be confirmed). Because the best stand positions and production slots go early, we recommend starting 8–14 weeks ahead — earlier for a large or double-decker build.

What’s included in a full-service Saudi Travel Market 2027 stand?

Everything to get you show-ready on one quote: custom 3D design, in-house fabrication and pre-build approval, full graphics, delivery to Riyadh International Convention & Exhibition Center (RICEC), Riyadh, install and dismantle, venue and Civil Defense approvals, electrical and rigging ordered on your behalf, and a dedicated project manager. Freight and customs into Saudi Arabia are handled and itemised.

Do you build double-decker stands at Riyadh International Convention & Exhibition Center (RICEC), Riyadh?

Yes — double-deckers are a specialism. A two-storey stand roughly adds 1.5 times your usable space with an upstairs lounge or meeting floor, and needs certified structural calculations, a displayed maximum-occupancy figure and code-compliant staircases (venue and Saudi Civil Defense approval). We engineer, certify and build it in-house.

Do you handle shipping and customs into Saudi Arabia?

Yes. We fabricate in our Dubai workshop and ship into the Kingdom under temporary-import/customs procedures, managing the freight, paperwork and timelines so your stand clears and arrives ready to build.

Do you provide on-site support during Saudi Travel Market 2027?

Yes. Our team is on call across all show days for anything from a graphic touch-up to an electrical or AV fix, and larger stands get a dedicated on-site project lead.

What happens to the stand after Saudi Travel Market 2027?

We dismantle and clear the space, and can store reusable elements for your next edition and refresh the graphics — so you’re not paying to rebuild from scratch each year.

Saudi Travel Market Stand Builders

Saudi Travel Market 2027 at a glance

Saudi Travel Market (STM) is the Kingdom's premier B2B travel and tourism exhibition, held at the Riyadh International Convention & Exhibition Center (RICEC). The 2026 edition runs 29–31 March, expecting 300-plus exhibitors and 10,000-plus visitors, and the next edition is expected in March 2027, with exact dates confirmed by the organiser closer to the event.

STM is a direct expression of Vision 2030's tourism ambitions — the Kingdom's goal of attracting 100 million annual visitors — bringing together national tourism boards and destination marketing organisations, international hotel chains, airlines, travel-tech firms and tour operators. The audience is the deal-making core of the sector: buyers, travel agents and tourism professionals from across the region and beyond.

Travel and tourism stands are about evoking a place and hosting partnerships. SOL Dubai builds in Saudi Arabia as well as the UAE, designing STM stands that bring a destination or brand to life while giving you the meeting and hospitality space B2B tourism deals depend on.

What a Saudi Travel Market stand has to do

A travel stand sells an experience, so it has to evoke one. For a destination, tourism board or hotel brand, the stand is a first taste of the place — its imagery, atmosphere and feel — and a flat, generic booth fails to inspire the buyers and agents it is trying to win. Immersive visuals, large-format imagery and video, and an inviting, on-brand atmosphere do real work here.

At the same time, STM is a B2B deal-making event. Tour operators, agents and partners come to negotiate, so meeting and hospitality space is central. The strongest STM stands combine an evocative, destination-rich frontage with comfortable meeting and hospitality areas where partnerships are actually agreed. We design for both the inspiration and the deal.

Our Saudi Travel Market stand build process

Every Riyadh project runs through our disciplined eight-stage process, coordinated for a Saudi build at RICEC:

Discovery and brief — we map your destination or brand story, AV and imagery needs, meeting and hospitality requirements and budget, and confirm hall, stand number and dimensions at RICEC.
Concept and 3D design — photorealistic visuals and a floor plan balancing an immersive, destination-rich frontage with meeting and hospitality space, with bilingual Arabic and English branding.
Costing and approval — a fixed, fully itemised quotation covering structure, AV and cross-border logistics.
Venue approvals and technical drawings — structural and electrical submissions prepared for RICEC approval.
Fabrication — structure, feature displays, hospitality and branding built and quality-checked under our control, with logistics to Riyadh planned in.
Pre-build and QA — trial assembly, graphics and AV integration and testing before transport.
On-site installation — supervised build at RICEC during official build-up, handed over show-ready.
Show-day support and dismantling — standby team on call in Riyadh, then clean dismantling and clearance.

Materials and construction

Travel and tourism stands are about atmosphere and imagery. We build with timber-framed custom walls for seamless, large-format printed and back-lit destination imagery; tension-fabric (SEG) lightboxes and LED and video walls that bring a place to life; and feature elements — archways, textures, themed sets — that evoke the destination's character.

Hospitality and meeting areas get comfortable, well-finished seating with the right atmosphere for relaxed, relationship-led conversations, plus refreshment counters where appropriate. Bilingual Arabic and English branding is integrated throughout, raised platform flooring conceals services and AV cabling, and warm, atmospheric lighting completes the inviting feel that tourism stands depend on.

Travel and tourism stand requirements

Travel exhibitors carry distinctive needs: immersive, evocative branding and large-format destination imagery; AV and video to showcase places and experiences; comfortable meeting and hospitality space for B2B partnership conversations; and an inviting atmosphere that makes buyers and agents want to linger. Bilingual Arabic and English branding matters with a predominantly Saudi and regional audience.

We design for all of it — immersive destination branding, integrated AV, comfortable meeting and hospitality areas and bilingual branding — balancing inspiration with the deal-making space STM is built around. We manage the RICEC approval and cross-border logistics a Riyadh build requires, so your team can focus on showcasing the destination and winning partners.

Stand options and pricing

We build every Saudi Travel Market format. Compact stands give smaller tourism brands and operators an evocative frontage and a meeting point. Custom single-storey stands give destinations, boards and hotel brands a bespoke, immersive layout with feature imagery, AV and meeting and hospitality areas. Larger pavilion and double-decker stands suit national tourism boards and major operators wanting extensive destination experiences and an upstairs hospitality floor.

Custom Saudi Travel Market stand design and build starts from AED 1,650 per square metre, with the final figure shaped by the level of AV and immersive feature work, the size of your space, meeting and hospitality areas, cross-border logistics and bilingual branding. Every quotation is fixed and itemised, and full-service delivery gives you one accountable team handling design, build and the Riyadh logistics from concept through dismantling.

Why tourism brands choose SOL Dubai for Riyadh

We are a UAE exhibition stand builder that designs and builds in Saudi Arabia as well as the Emirates, handling RICEC Riyadh stands start to finish — design, fabrication, the venue approval process, cross-border logistics and on-site installation. We understand that a travel stand has to evoke a destination while hosting serious B2B partnership conversations, and we design for both.

Clients get in-house build quality, a single accountable team, bilingual Arabic-English branding capability, and a price that holds from quotation to final invoice. For destinations, tourism boards, hotels and operators showcasing at the Kingdom's premier travel event, our cross-border presence and full-service control keep an experience-led Riyadh build predictable and on budget.