WAM Saudi 2027 at a glance
WAM Saudi — World Advanced Manufacturing & Logistics — is the Kingdom's flagship event for advanced manufacturing, Industry 4.0 and next-generation technology, organised by KAOUN International (a Dubai World Trade Centre company, also behind GITEX) in association with GITEX Global and in partnership with MODON, the Saudi Authority for Industrial Cities and Technology Zones. The 2026 edition ran 15–17 February at the Riyadh Front Exhibition & Conference Center (RFECC); the 2027 dates should be confirmed with the organiser. Recent editions have drawn over 20,000 professionals, 150-plus startups and 350-plus exhibitors from 45-plus countries.
WAM Saudi is delivered through three pillars — a conference, an investor programme and a startup zone — and is co-located with World Advanced Logistics, World Industrial Materials, World Advanced Packaging & Printing and the World Digital Food Hub. It covers smart manufacturing, automation, robotics, additive manufacturing, AI and digital transformation, central to Saudi Arabia's Vision 2030 industrial diversification.
This is a tech-forward industrial show where stands must look advanced and demonstrate technology. SOL Dubai builds in Saudi Arabia as well as the UAE, designing WAM Saudi stands that present innovation convincingly and handling RFECC approvals, cross-border logistics and installation as one service.
What a WAM Saudi stand has to do
WAM Saudi sits at the intersection of industry and technology, so the stand has to feel advanced and demonstrate capability. Buyers, investors and government stakeholders come to evaluate smart-manufacturing systems, robotics, automation and digital solutions, and the stand has to present them clearly — often with live demonstration or interactive technology — while signalling the innovation the event is about.
Because WAM combines an expo with an investor programme and conference, the stand also has to support serious business: meeting space for partner, client and investor conversations. The strongest WAM stands combine an advanced, technology-forward presence with clear demonstration and meeting space. We design for both the innovation showcase and the business.
Our WAM Saudi stand build process
Every Riyadh project runs through our disciplined eight-stage process, coordinated for a Saudi build at RFECC:
- Discovery and brief — we map your technology and machinery, demonstration and interactive needs, meeting and investor-engagement requirements and budget, and confirm hall, stand number and dimensions at RFECC.
- Concept and 3D design — photorealistic visuals and a floor plan balancing an advanced, technology-forward presence, demonstration and meeting space, with bilingual Arabic and English branding.
- Costing and approval — a fixed, fully itemised quotation covering structure, AV, power and cross-border logistics.
- Venue approvals and technical drawings — structural, electrical and load submissions prepared for RFECC approval.
- Fabrication — structure, demo and interactive zones, screen walls and branding built and quality-checked under our control, with logistics to Riyadh planned in.
- Pre-build and QA — trial assembly, AV and interactive integration and testing before transport.
- On-site installation — supervised build at RFECC during official build-up, handed over show-ready.
- Show-day support and dismantling — standby team on call in Riyadh, then clean dismantling and clearance.
Materials and construction
Advanced-manufacturing stands combine industrial engineering with a forward-looking, technology-led aesthetic. We build load-bearing bases for machinery and robotics where needed, with correctly rated power and cable management for live demonstration; large-format LED and screen walls to present digital systems, data and capability; and a clean, modern, advanced finish that signals innovation.
Interactive and demo stations let visitors engage with smart-manufacturing and automation technology directly. Branding is delivered through illuminated and dimensional elements, raised platform flooring conceals the power and data cabling tech and machinery generate, and bilingual Arabic and English branding is integrated throughout.
Advanced-manufacturing stand requirements
WAM Saudi exhibitors carry distinctive needs: an advanced, technology-forward presence; demonstration and interactive zones for smart-manufacturing, robotics and automation technology, with the power and data they require; large screens and LED for digital systems and data; and meeting space for the investor, partner and client conversations the event's investor programme drives. Bilingual Arabic and English branding matters with a predominantly Saudi and international audience.
We design for all of it — a modern, advanced finish, powered demonstration and interactive zones, screen and LED presentation and serious meeting space — and we manage the RFECC approval and cross-border logistics a Riyadh build requires. Because WAM is co-located with several sister shows, we can coordinate a presence across them if you exhibit at more than one.
Stand options and pricing
We build every WAM Saudi format. Compact stands give startups and smaller brands an advanced, interactive presence and a meeting point. Custom single-storey stands give established companies a bespoke layout with demonstration and interactive zones, screen walls and meeting space. Larger pavilion and double-decker stands suit major manufacturers, technology brands and government entities wanting extensive demonstration and an upstairs meeting or investor-hosting floor.
Custom WAM Saudi stand design and build starts from AED 1,650 per square metre, with the final figure shaped by the level of demonstration and interactive technology, LED and AV, machinery staging, size, structure, cross-border logistics and branding. Every quotation is fixed and itemised, and full-service delivery gives you one accountable team handling design, build and the Riyadh logistics from concept through dismantling.
Why advanced-manufacturing brands choose SOL Dubai for Riyadh
We are a UAE exhibition stand builder that designs and builds in Saudi Arabia as well as the Emirates, handling RFECC Riyadh stands start to finish — design, fabrication, the venue approval process, cross-border logistics and on-site installation. Technology-forward stands combining machinery, interactive demonstration and AV are exactly the kind of work our in-house team is set up for, and we also build for GITEX Global in Dubai — WAM Saudi's sister event under the same organiser.
Clients get in-house build quality, a single accountable team, bilingual Arabic-English branding capability, and a price that holds from quotation to final invoice. For advanced-manufacturing, Industry 4.0 and automation brands targeting the Kingdom's industrial transformation, our cross-border presence and full-service control keep a tech-forward build predictable and on budget.







