This city for a long time has been a global business hub with its ever expanding skyline, world, class infrastructure and strategic location, attracting entrepreneurs and industry leaders from different countries. Trade shows are one of the reasons the business ecosystem is thriving. The success of an exhibition doesn’t simply lie in the product displayed...

The AEEDC Dubai aka the UAE International Dental Conference and Arab Dental Exhibition is no ordinary dental event, it’s a global event for professionals in dentistry all together, that means lots of innovation and learning. Every year, the event is a platform that gets together dentists, knowledge seekers, students and industrial leaders from around the...

In a world of visual clutter an exhibition stand must be more than a structure. It should be an immersive brand narrative. Attendees are drawn to experiences. Not just this place, by seamlessly integrating storytelling into an exhibition stand. It can capture the audience’s attention and evoke emotions to leave an impression to remember. But...